Shoot the boss

It's Man's Man's Man's World

James Brown is a force of nature, a gift from heaven. He invented funk, but it was a symbol of freedom and success for millions of black American in combat for their civic rights, who saw him as a source of hope and pride. I tried to describe the richness of his life. 

For this year’s Music Video Challenge, Saatchi & Saatchi  in association with Universal Music Enterprises, the James Brown Estate, BUG and bringing together fresh filmmaking talent and iconic music with songs by the legendary James Brown.

The 2012 Challenge was in celebration of the James Brown catalogue being re-released on iTunes in May, and the re-issuing of the classic James Brown Live at the Apollo album later this year.

This is the director's cut version of the video music of James Brown - It's Man's Man's Man's World.

Special Thanks to Dan23  for his amazing work and Florent Mazzolenni for his kindness.



Watch Official Video on Youtube Here


Press & Interview :

Fastcocreate Website with Rae Ann Fera

Creative Review Website

Shots.Net Website

BUG Website Website - Xavier Fauthoux Interview

Animation World Network - Xavier Fauthoux Wins James Brown Music Video Challenge

Cartoon Brew - Interview by Chriss Arrant

More About Advertising

Market Wire Website


More infos about the contest here :


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