The Story Of Western Union
Western Union is a leading global money transfers company with an original brand profile.
Western Union finds its origins in 1856 in the United States where it had developped the commercial telegraph. The
brand had quickly become a veritable institution in the U.S. allowing
people living apart to stay connected and to have the possibility to communicate important news.
Western Union wanted to produce a not ordinary film for its interne communication. We had to meet two demands: to make a film that would be readable and
attractive to the general public and also seductive and original for the Western Union' partners.
Little Known in Europe, the history and economic development of Western Union is
nevertheless a true exception. It is this story that has "inspire" and guide the groundwork on this film.
The
idea was to recreate the important facts that
have influenced the history of Western Union, but also the strong values of the
brand:
- The conquest westward and the saga of the telegraph.
- The transfer of money and new communication technologies.
- The development of WU and its implementation worldwide.
- The concept of speed and security.
- The values of humanity, solidarity and universality among humans.
